CHLITINA once again breaks a new industry record
“The one and only business in the industry” selected as one of the Top 20 Taiwan Global Brands for “three consecutive years”

Continuous brand growth to maintain the most competitive edge in the industry!

　　CHLITINA has once again been awarded as one of the “Top 20 Taiwan Global Brands” this year. In addition to being the only company in the industry to have been selected, it has also led in the rankings that have primarily consisted of technology brands for the past three years! The brand value of CHLITINA continues to grow each year, and its competitiveness is far ahead of the industry.

Organized by the Industrial Development Bureau, Ministry of Economic Affairs implemented by the Taiwan Institute of Economic Research, and performed by the global authoritative brand value survey agency Interbrand, “Top 20 Taiwan Global Brands” uses the same brand valuation system as the “Top 100 Global Brand Value Rankings” and implements quantitative and qualitative analysis of enterprises’ “brand power, brand strength, and financial income” and then selects the brand with the most value among thousands of global brands established by Taiwanese enterprises, which manifests the specific precedence of the brand’s competitiveness in the global market.



International market expansion with global channels

　　CHLITINA can be called the leading sheep of the cosmetic chain industry; with nearly 4000 chair stores, it is the largest professional cosmetic and salon brand in Asia. In 2017, CHLITINA was actively expanding its international market, and its first stop in Vietnam received immediate resonance, with the first investment promotion conference receiving nearly 30 signed franchisees. Development of the market in other Southeast Asian countries, including Indonesia and Myanmar, will gradually follow, and the company plans to expand the beauty map to the entire world.

In addition to expanding physical channels to the global market, CHLITINA also added the sales model of O2O, which sells products, increases the customer base, and elevates sales performance through a more precise approach, using the digital marketing method. The company also plans to work with different retailers to launch multiple excellent and highly effective cosmetic skin products, so that both busy OLs and white collars can enjoy the professional and high-quality products of CHLITINA.



Implements brand philosophy to create new personalized medical cosmetology trends

　　Doctor Chen Wu-gang, founder of CHLITINA, who is known as the “Father of Amino Acids”, is a cosmetology expert who first applied amino acids to the field of skin care maintenance. Doctor Chen Wu-gang adopted the cleansing factor of amino acids similar to the pH value of human skin and perfectly applied it to CHLITINA’s products, where he successfully researched and developed the E.P.O. Facial Cleanser, which offered the significant effects of “skin friendliness”, “skin care”, and “skin rejuvenation” for CHLITINA’s products and became a leader among skin care products.

Adhering to the brand philosophy of “Love and Sharing”, CHLITINA insists on only providing high-quality products and customized skin care services. In addition to working with the French laboratory that is in sync with global technology, where the two labs research and develop skin care products that are suitable for Asian women’s skin textures and ensure that the quality of the products conform to market needs and achieve international level, CHLITINA also established the “Lifeng Institute of Regenerative Medicine” with Tongji University in June 2017, where the company hopes to make flexible use of years of professional skin care experience and knowledge and combine it with big data to create a higher level of skin care services, allowing medical cosmetology to become a part of daily cosmetic services.



Constant transformation is only for the sake of perfection. CHLITINA has become an indicative brand in the global market, and the company will continue to innovate in the future and lead the cosmetic industry in transcending into new realms!



Chen Bi-hua, chairwoman of CHLITINA, attending the Top 20 Taiwan Global Brands seminar.



CHLITINA awarded with the 2017 Top 20 Taiwan Global Brands Award.



The only skin care brand selected by the Shanghai International Film Festival in 2017.



CHLITINA E.P.O. Facial Cleanser